Stay Interesting.

voco was launching as a new brand in the luxury hotel sector. They select properties for their interesting features, so it made sense to put these at the heart of the campaign: each hotel launch was built around unique stories and facts about the location. Bold and unexpected visuals make the brand stand out in a marketplace full of expected luxury cues.

As the creative lead on the account I developed the campaign idea and all aspects of the creative direction of the campaign.