How long does it take to?

From New York to Bermuda the flight time is only two hours. To dramatise this, the 'How long does it take to' campaign used a series of aspirational adjectives crafted into stories. This robust and flexible structure could showcase everything the hotel offers, including the new onsite spa, beach club and the island's only celebrity chef run restaurant. 

As the Creative Director and sole creative on the account, I was responsible for delivering and producing the integrated campaign.