The Hamilton Princess Hotel: How long does it take to?

From New York to Bermuda, the flight time is only two hours. To dramatise this, the "How long does it take to?" campaign used a series of aspirational adjectives crafted into stories, a robust, flexible structure that could showcase everything the hotel offers, from the new onsite spa and beach club to the island's only celebrity chef-run restaurant.

As Creative Director and sole creative on the account, I led the delivery and production of the integrated campaign.