Avon: Far Away

Far Away was already one of Avon's best-selling fragrances, selling two bottles every five seconds. Our task was to elevate the creative to match that commercial success and align the brand with the luxury fragrance market.

For the Far Away collection, we created an empowering integrated global TVC and social campaign that introduced the new packaging while encouraging women to "free their extraordinary" and feel confident in who they are.

I led the creative alongside my creative partner, overseeing a simultaneous film and stills shoot across the entire perfume range, plus the design and production of all assets in a new look and feel for the brand.