Avon: Far Away

Avon have the No. 1 best-selling fragrances globally, but the brand wanted to elevate their creative offering to align more with luxury fragrances.

For their Far Away collection, we created an empowering integrated global TVC and social campaign that introduced the new packaging while encouraging women to "Free their Extraordinary" and be confident in who they are.

As the lead creative team on the project, my creative partner and I oversaw a simultaneous film and stills shoot involving the entire perfume range, and the design and production of all assets with a new look and feel for the brand.