Your face Says Everything-
give it the strength to speak up

The power of facial expressions formed the idea behind this integrated campaign for Avon’s new Skin Renewal Power Cream range. Women’s faces are more expressive than men’s, so it takes superior care to give them the strength to speak up.

As the sole creative team on this project, my creative partner and I were responsible for everything from originating the big idea to overseeing every aspect of the production from script to delivery.

The global launch campaign comprised TV, social and influencer, behind-the-scenes content, digital and brochure running in 15+ markets. The TV ad was the research company’s best-testing skincare ad of any brand, ever (sales results not available at time of writing)