Your face Says Everything-
give it the strength to speak up

The power of facial expressions formed the idea behind this integrated campaign for Avon's new Skin Renewal Power Cream range. Women's faces are more expressive than men's, so it takes superior care to give them the strength to speak up.

I led the creative alongside my creative partner, originating the big idea and overseeing every aspect of production from script to delivery.

The global launch ran across TV, social and influencer, behind-the-scenes content, digital and brochure in 15+ markets. The TV ad was the best-testing skincare ad the research company had run.