Humans vs Avatars

The creative task was to get Creative Expressionist Gen Z consumers to consider Avon as their go-to brand for colour and self-expression with a social campaign. It is hard to know with influencers, what is real and what is fake, so we leaned into this insight and set influencers the ultimate challenge- an Avon make-up battle against their digital doubles. Who could hack the battle of the creative expressionists? We would create the first-ever live social make-up battle, setting challenges with our influencers and their digital doubles. We had lots of love for this pitch-winning idea, as did the agency and client, unfortunately, as we were due to kick off production of the campaign, Avon had a change of CMO’s and the idea was never brought to life.