smell beautiful everywhere

As Global Creative Director for Dove, I led the European launch positioning Dove's Whole Body Deodorant as the market leader in deodorising skincare. The campaign launched a new visual identity and brand refresh, elevating Dove's Real Beauty into a premium, beauty-led and social-first space.

The insight was honest: odour, chafing and skin irritation can make women feel uncomfortable in their own skin. Casting real women adorned in hundreds of fresh flowers, we showed that with Dove's new Whole Body Deodorant, you can smell beautiful everywhere.